Reactive Systems' vision is that the embedded-software industry is fast evolving towards a state where every developer uses rigorous testing and validation technology to improve system quality and reduce development costs. The company sees the industry becoming as important as the Electronic Design Automation (EDA) industry, which produces digital hardware design tools.
Reactive Systems believes that its focus on automated testing and validation will lead to lower costs and better-quality software for its customers. In more established branches of engineering, mathematical modeling and analysis of designs are common practice; in contrast, the use of such techniques in the setting of embedded software remains limited. The introduction of automated analysis into the design and development of software can help uncover problems earlier when they are less costly to fix. These observations provide the background for the firm's mission statement:
Reactive Systems develops and markets testing and validation tools that help engineers improve software quality while decreasing software development costs. The company is committed to building long-term relationships with an expanding base of customers.
The statement has several implications.